Anyone with a computer system and some basic training can set themselves up as a website designer, which begs the question: How do you find out if your website designer is a skilled expert or an unseasoned amateur? It’s basic. Ask the following three concerns.
- Can you enhance my website for search engines, and if so, how would you do it?
Search engine optimization (SEO) is possibly the most vital element of website design today, and yet due to the fact that it’s essentially non-visual, it’s frequently the most overlooked. Your web designer might be able to construct you a beautiful site, but if no one ever sees it, it’s as good as useless. Search engines such as Google, Yahoo, and Bing are the number one source of website traffic, and your designer must for that reason have a good understanding of how online search engine rank websites - even if you go on to use someone else to do the bulk of the SEO work.
But surely design and SEO are totally different things? Wrong - they’re two sides of the exact same coin. An SEO technique might impact your site design, its content, and navigation - even the domain name you select. SEO begins at your really first design meeting. These days, a website designer who knows nothing about SEO ought to be avoided if at all possible.
- Can I see examples of similar work from your website design portfolio?
A site designer who does not have a portfolio of strong, relevant sites must be treated with fantastic caution. Ask to see examples of previous sites they’ve built which are similar to the websites you have in mind for your own business. Ask to see current, live websites if possible, and make sure you see at least one presentation of every skill the website designer professes to have.
- What are my business objectives and clients’ needs?
Lots of a website designer will get caught up in the details of how a site looks and how it works, forgetting that a website is first and foremost a marketing tool for your service. If your website designer hasn’t asked you about your company objectives and your clients’ needs within the very first couple of minutes of any conversation, BEWARE! A good Singapore web designer will develop precisely what you want your website to achieve, and precisely what your customers are trying to find. If your site designer stumbles over their words when you ask this question, I strongly recommend you to find another.
Naturally, there are numerous other crucial questions to ask prior to you sign a contract (you will request a contract, right?), but these are amongst the most essential. If your potential designer responses these questions professionally and with self-confidence, the opportunities are you’ve found yourself a great website designer!
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