What You Need to Know Before You Employ a Website Designer

If you’re trying to find a website designer, it can be puzzling to try to pick the ideal one. Go through the Yellow Pages in any town or city and you’ll discover a long list of web designers. Search the Internet and you’ll find a lot more.

Possibly you have a friend who understands a bit about web design and has used to build you a site for free. Should we take up the offer? Or perhaps you are thinking of building your own website. Should you take the plunge and purchase some web design software application? Or should you use among those diy website home builders that numerous web hosts are now providing?

Well, it depends on what you want your website to look like and, more importantly, what you want your site to attain. If you are developing a website for your company, the ultimate goal must be to sell more of your services or products. If your website doesn’t assist you sell more, why would you invest cash in it? A website that doesn’t offer is a liability for your service. However a website that generates brand-new queries and sales is an important asset. As some services are discovering, the Internet can be a strongly efficient type of marketing

For instance, among my clients, who offers steel-frame kitset homes, is getting 99% of his organization off the website I built for him. Every morning he opens his emails and sees 20 or 30 brand-new queries from the website. They come like clockwork, every day. He Doesn’t require to do any other form of advertising.

How do you find a designer who can construct you a site that sells?

There are 2 main types of website designers - those who are mainly experienced in graphic design, and others whose main strength is in programming. Those with a graphic design focus will build you a nice-looking site, while the programming whizzes will develop a site that works effectively however may not have the same visual style.

Nevertheless, a third element is required in a company website. If this third aspect is missing, your website will resemble a two-legged stool. It will fall over. It will not work efficiently to develop your organization. We will simply sit out there in the online world looking quite but will get a few visitors and make a couple of sales.

This 3rd factor involves marketing. When a visitor reaches your website, you have simply 2 or three seconds to get across your key marketing message. It requires to be spelled out plainly so it hits your visitor right between the eyes. Visitors do not pertain to your website to be captivated by all the cool effects that your Singapore website designer has actually added.

They don’t care how well the back end of the site works. They just want to know what your service or product is all about, and what it can do for them.

Your website requires to have a clear sales message. You require to provide your visitor with an irresistible offer that they can’t decline. You require to motivate your visitors to do something about it. either to purchase your item off the site, or to contact you for more details. That’s why the ideal website designer requires to have a marketing brain. This kind of designer knows how to layout the words and photos on a page for maximum marketing impact. They understand how the human eye moves across a websites (scanning really rapidly for anything that looks interesting). They understand how to write an engaging heading that makes your visitor want to keep reading.

Successful website design is essentially about marketing.

You require to bear this in mind when choosing your website designer. When you get to the heart of it, website design is not primarily about art. Nor is it about technology. Web design is essentially about marketing. It has to do with providing info to your prospective clients, so they will buy from you.

Will your site get a good ranking in search engines?

If your website gets lots of complimentary traffic from search engines, it can supply a big boost for your business. There are some basic tricks for getting an excellent ranking in the search engines, especially Google, for the main search phrases that your prospective customers are most likely to use.

A good web designer will consider the best search phrases, known as ‘keywords’, to develop each page of the site around. When I developed the site for my client who offers kitset homes, the most obvious search expression was ‘kitset houses’. I used these keywords in tactical places on the site, such as in the ‘title’ tag which is concealed in the code behind the site, which is what the online search engine see. I also utilized keywords in other places throughout the content of the site. As a result, the site ranks extremely on Google and other online search engine for the search term ‘kitset houses singapore’.

What about the expense?

If you are a small business on a tight budget, the cost of your website is a vital element. You want every dollar you spend to be effective in the prime goal of your site, which, as we have simply talked about, is to offer more of your products or services. You might be tempted by low-cost offers from designers who say they can develop a six-page website for $300 or less.

These kinds of websites are based on ready-made templates that, rather frankly, look awful. I have actually re-designed websites for clients who have actually chosen these cheap offers and later realized their mistake. Generally, the old axiom is true - you get what you spend for.

You may get an inexpensive site by getting your friend to build it. But will this site truly assist establish the professionalism and trustworthiness of your organization? Or will it look inexpensive and unskilled, and do your company more harm than great?

While an expert web designer might charge more than your buddy, keep in mind the incredible long-lasting marketing power of the Internet if you have the right sort of site.

You can keep a website online for less than $20 a month. Compare that with the numerous dollars a month you can invest in advertising in papers, magazines, and other media.

In conclusion

As we have gone over, an effective website is one that ranks well in online search engine and generates the wanted action from its visitors, and the trick to a successful website is convincing keyword-rich content. The layout, the colors, and the pictures are all very important, however the search engines and your visitors respond above all to the words. This indicates when you are trying to find a web designer, your leading priority should be to discover a designer who has a marketing brain.